Horse racing odds
That means BOG triggers on a meaningful proportion of bets, and the average uplift when it does trigger is typically between half a point and two full points of odds. Research on UK racing suggests that around 35 to 40 per cent of runners drift to a higher SP than their morning price. The value of BOG depends on how much Starting Prices drift from the early prices. That decline puts pressure on bookmakers to attract and retain bettors.
Understanding those differences is where value lives. The bookmaker margin is built into every price, but how wide that margin is varies enormously between operators, between race types, and between the fixed-odds market and the betting exchange. Horse Racing Odds Comparison — More on this topic at horse racing bookmakers. Yet the majority of bettors place their bets with whichever app they last used, at whatever price happens to be on screen, without checking whether a better number is available elsewhere.
It is a one-way ratchet in the punter’s favour — a free option on upward price movement with no downside risk. Check the exchange price on your selection before placing with a bookmaker. When should you use the exchange, and when should you use a bookmaker? There is a subtlety that experienced exchange users understand and newcomers often miss. Flutter Entertainment, which owns Betfair, reported global revenue of $14 billion in 2024 across 13.9 million average monthly users, but the exchange is only one part of that portfolio, and liquidity varies enormously by market. Hundreds of thousands of pounds are matched, and the spread between the back and lay prices is narrow.
Odds expressed in decimals are meant to show the total payout the punter receives, which includes the winnings and the stake. In today’s day and age where automobiles have substituted the four legged animal, horses still retain importance. Dave Massey previews Saturday’s action at Aintree, selecting his best bets for the races at 1.15, 1.45, 2.25 and 3.00. Dave Chisnall spoke to kwiff on Friday afternoon just before he kicked off his Grand Slam of Darts qualifying campaign
The exchange takes a commission on the net winnings of the winning side, typically between 2 and 5 per cent depending on the user’s activity level. The overround on the Grand National ante-post market can reach as high as 180 per cent — a level that would be considered predatory in any raceday market. It varies by operator, by race type, and by the time of day. If Bookmaker A is running a 115 per cent book on a race and Bookmaker B is running a 125 per cent book, Bookmaker A is systematically offering better value across the entire field.
Manchester United host Aston Villa in Sunday’s featured Premier League clash, with both sides looking to build momentum. Hector Crouch heads to Southwell for three final rides on Saturday before jetting off to Dave Massey previews Friday’s racing at Cheltenham, with four selections across the card.
Our top Pace number will be in either the 1st or 2nd position betting companies not on gamstop at the first call 72.5% of the time. Our top win percentage horse wins 32.9% of the time. Forget the days of tireless past performance analysis, PDF downloads, and digging for angles or professional picks.
It does not require you to do anything special — just take an early price on a race where BOG is offered. Unlike free bets, which come with qualifying conditions and wagering requirements, BOG applies to every qualifying bet you place. A few bookmakers restrict BOG to races shown on ITV or feature meetings, excluding the smaller afternoon cards where drifts are more common.